What is really the difference between Project and Product Management?

  • What resources do you need?
  • What are the tasks you will delegate, and whom?
  • What problem does your product solve?
  • What benefits will your product bring?
  • Scheduling. A team must break down the project’s goal into tasks on a timeline to accomplish their goals. Setting up a realistic schedule, managing the project resources, and keeping track of the progress are three critical duties of a project manager. Luckily, there are many helpful tools (such as Asana, JIRA, Trello, etc.) to make a project manager more comfortable.
  • Asking penetrating questions and lessening risks. Risk is inevitable and occurs in every project, either big or small. It’s part of the project manager’s job to see these threats and manage them before becoming real problems. Therefore, a good project manager must gather as much information about the risks and anticipate them to avoid failures. Of course, you can’t expect quite everything that will occur in the life cycle of a project, but, as a project manager, you have to be prepared to handle the obstacles when they come up. The more you can manage risk, and the more likely your project will become a success.
Photo by krakenimages on Unsplash
  • Design and User Experience know-how. As a product manager, these skills are a must-have. To build the best version of a product, you must intuit how your future customers will use it. Sometimes, the way that owners look at their product is not the same as how customers do. Interviewing clients, getting aware of your product’s strengths and weaknesses, and looking at your product as impartially as possible is mandatory for a product manager.
  • Business skills. It is essential to know at least the business basics. Knowing the ins and outs of your product is not enough for the project. You must be in touch with what is happening on the market, stalk your competition, and always get the latest updates and news outside of your company. Speaking about business skills, ‘positioning’ is a part of a product manager’s job that many people don’t treat with enough importance. Product positioning is a form of marketing meant to present the benefits of a product to the target audience. Based on the research and focus groups’ responses, product managers can determine which audience to target.

The willingness to overcome your limits leads to quality.

If you chase to be great not only as a manager but as whatever you want to become, you have to build your path and always set goals that challenge and develop your skills. Overcoming your limits will bring you the greatest satisfaction.



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Ioana Alexandra Frincu

Ioana Alexandra Frincu

https://www.ioanafrincu.com/ | Blockchain and Software Product Management expert with a proven track record in Product Management & Strategy